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Message interpretation characterized by thoughtful consideration of the issues and arguments used to persuade.

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11y ago
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1w ago

Central route processing is a type of persuasion strategy in which individuals critically evaluate information and are influenced by the strength and quality of the arguments presented. It involves deep cognitive processing and thoughtful consideration of the message, leading to more enduring attitude and behavior change compared to peripheral route processing.

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Q: What is Central route processing?
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Continue Learning about Psychology

The brain belongs to what division of your nervous system?

The brain belongs to the central nervous system, which also includes the spinal cord. This division is responsible for processing and interpreting information received from the peripheral nervous system.


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Examples of cognitive automatic processing include driving a familiar route without consciously thinking about it, reading words without consciously sounding them out, and tying your shoes without needing to pay attention to each step.


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Automatic processing is associated with implicit memory, while effortful processing is associated with explicit memory. Automatic processing occurs without conscious awareness, while effortful processing requires conscious effort and attention.


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The amygdala, located in the brain's limbic system, plays a central role in processing emotions like fear and anxiety. It helps to amplify emotional responses and trigger the body's fight-or-flight response in threatening situations. Stress hormones like cortisol are also involved in intensifying emotions such as fear and anxiety.