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What is Media literacy is?

Updated: 11/12/2022
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Wiki User

6y ago

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B. Knowing that people and organizations create shows and ads in the media with specific goals in mind for influencing the behaviors of their audience. ~APEX~

The word "literacy" has recently become loosely used in compound words such as this to mean familiarity with basic vocabulary and mastery of elemental skills. Since it is a loosely used term, its exact meaning is inexact, so to speak. It might mean as little as knowing who Walter Cronkite was, for example, or as much as knowing how to run a smear campaign on television.
Knowing that people and organizations create shows and ads in the media with specific goals in mind for influencing the behaviors of their audience.

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Michaela Williamson

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2y ago
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