What is Pepsi Strategy?

Answer 1

It truly follows the 7P's * Product - many products for different tastes * Price - Affordable for the mass market * Promotion - Much emphasis on ads in the US backed up by sponsorship, whilst in the UK tie ups with the cinema and sponsorships if the David Beckham football academy. PR starting to happen at government level on health initiatives * Place - Sold in 175 countries throughout the world * People - Spends a lot of money re-investing in staff and in developing relationships with bottling franchiders and distributors * Processes - Now concentrating on reconciling the processes through a BPT system * Physical Evidence - prominent placement on shelves within stores, increased profits * It also follows multiple marketing strategies, in fact all 4 from the Ansoff Matrix as different strategies are required for different customers. Aim 1 - To conduct an analysis of Pepsi to determine the approach taken to marketing strategy has been successful. The focus research, showed that brand awareness was strong and the target audience ascertained, all who took part felt that it was a successful company with strong and memorable campaigns. Aim 2 - To determine whether the strategy determined has been successful in the eyes of the public - successfully achieved, but with issues for discussion within recommendations. To conclude, the proposition that that there is a link between the success of the brand Pepsi and the marketing it employs does hold true.

Answer 2

PepsiCo's business level strategy is cost leadership strategy.

Answer 3

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