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Marketing has a very broader scope but precisely we can say that in marketing

We outline the origins and the different orientations of marketing

debate the role of the marketer within a business environment

evaluate the development of marketing

consider marketing within the 'realistic' real world environment.

Moreover,You can also refer to the following article which can be very useful

http://www-rohan.sdsu.edu/~renglish/470/notes/chapt01/chapter01.htm

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16y ago

What else can I help you with?