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A consumer psychologist studies why people buy certain products or brand. They also examine various factor like what music was playing when they bought the product, how was the item advertised, and different attitudes toward certain brands.

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Q: What is a consumer psychologist?
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How much does a consumer psychologist make?

59,000


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Studying group influence allows consumer psychologists to understand how individuals are affected by social norms, peer pressure, and conformity within a group setting. This knowledge is crucial for developing effective marketing strategies that appeal to consumers' desire for social inclusion and belonging. By understanding how group dynamics influence consumer behavior, psychologists can provide valuable insights for businesses to target and connect with their target audience more effectively.


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