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What is a fashion marketing degree?

Updated: 9/15/2023
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12y ago

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A fashion marketing degree (sometimes also called a fashion merchandising degree) is a college degree program that's sort of a combination of fashion design, business, and marketing all rolled into one.

These degree programs are designed to turn out graduates who understand how clothes are produced, how to predict trends, how to help designers produce items that will sell to stores, and how to help stores sell more clothes.

You'd probably study promotion techniques, budgets, consumer psychology, and purchasing skills alongside classes about the history of fashion and art.

Usually you will find Bachelor of Fine Arts programs in this area, although some schools do offer an associate-level program, too.

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What is fashion marketing?

Fashion marketing is much the same as product marketing. Integrating brand into the product is something always popular in the fashion world for many popular retail fashion wares. Basically fashion marketing is marketing to either fashion conscious consumers or to distribution channels such as retail franchises and so forth.


Where can I go to get my fashion merchandising degree ?

You can go to a fashion institute or you can go to a school that offers fashion merchandising degree. You can also visit this website www.fidm.edu. They offer fashion merchandising degree.


Will a regular Marketing Degree work in the field of International Marketing ?

Often it can, although some International Marketing positions require expertise in areas that require experience with International Marketing, such as importing and shipping. If this isn't the case, then the Marketing Degree can be as good as the International Marketing degree for particular positions.


What are some positions available to me after completing marketing training?

Not at all. You can use your degree for many positions of marketing. Not just telemarketing, a marketing degree is good for just about any marketing position.


How does fashion merchandising differ from fashion marketing?

Fashion marketing is about getting the consumer excited about a product. Planting a fantasy in their minds that make you want to purchase a product. Fashion merchandising is about setting up stores in a way that is appealing to the shoppers coming in. These two jobs often overlap.

Related questions

Do you need a college degree to get a fashion marketing career?

No you do not need a degree to get involved into the fashion marketing career but without one it will be difficult to prove your experience and get clients to trust you with their marketing. It is possible with a well planned portfolio you may be able to get your foot in the door without college and after you attain some experience you can be well on your way.


What is fashion marketing?

Fashion marketing is much the same as product marketing. Integrating brand into the product is something always popular in the fashion world for many popular retail fashion wares. Basically fashion marketing is marketing to either fashion conscious consumers or to distribution channels such as retail franchises and so forth.


What do you need to know before becoming a fashion designer?

Some fashion designers also combine a fashion design degree with a business, marketing, or fashion merchandising degree, especially those who want to run their own business or retail store. Basic coursework includes color, textiles, sewing and tailoring, pattern making, and fashion history


Where can I find out about a career in fashion marketing?

You can visit trade-schools.net to view career specific schools, such as fashion marketing. Once on the website, you can find schools closest to you that are specialized in fashion marketing.


What is a fashion marketer?

A fashion marketing degree (sometimes also called a fashion merchandising degree) is a college degree program that's sort of a combination of fashion design, business, and marketing all rolled into one. These degree programs are designed to turn out graduates who understand how clothes are produced, how to predict trends, how to help designers produce items that will sell to stores, and how to help stores sell more clothes. You'd probably study promotion techniques, budgets, consumer Psychology, and purchasing skills alongside classes about the history of fashion and art. Usually you will find Bachelor of Fine Arts programs in this area, although some schools do offer an associate-level program, too.


What has the author Sidney Packard written?

Sidney Packard has written: 'Consumer behavior and fashion marketing' -- subject(s): Consumer behavior, Fashion merchandising, Marketing 'Strategies and tactics in fashion marketing' -- subject(s): Fashion merchandising 'Fashion buying and merchandising' -- subject(s): Clothing trade, Fashion merchandising, Purchasing


What is the study of fashion called?

Fashion is the study of current fashion trends and the global fashion business. Clothing, footwear, accessories, makeup, body piercing, furniture, and other items are all covered. Degree programmes examine the design, manufacture, and marketing of things for a variety of industries, as well as their global influence.


Where can I go to get my fashion merchandising degree ?

You can go to a fashion institute or you can go to a school that offers fashion merchandising degree. You can also visit this website www.fidm.edu. They offer fashion merchandising degree.


Are there schools for fashion marketing only?

There are marketing degrees available and if one has an interest in fashion. One can double major is fashion design to get a more complete concept of how to market and design.


How long do have to go to college to be a wedding dress designer?

There is no degree required to become a Wedding Dress Designer. Although, an associate's or bachelor's degree in Fashion Technology can be beneficial in helping you achieve success in your career. Classes that make up Fashion Technology degree programs will include sewing techniques and bridal design and marketing and sales skills.


Where can I get marketing degree ?

An associate degree in the marketing concentration takes approximately two years to complete. A bachelor degree in marketing can usually be earned in three to four years. A master's degree in marketing can be earned in two years or less after completing a bachelor's program.


Can you get a college degree in fashion?

yes! there are a couple of degree options: fashion design and fashion merchandising. you may be able to get a 2-year Associate's Degree or a 4-year Bachelor's degree depending on the college or university.