What is an antonym for bandwagon?
Bandwagon refers to a specific activity that is suddenly popular and an opinion that if the majority is doing something, then you should be doing it too. Examples of bandwagon include when a team starts winning games and everyone are suddenly interested in being fans of the team and supporting them.
When someone says 'getting on the bandwagon,' what they mean is 'going along with the crowd.' This is a persuasive technique in writing, however is can also be a logical fallacy. Just because other people believe something, even most people, it doesn't mean that it's true. Below is the definition of bandwagon from dictionary.com if you'd like to read further. http://dictionary.reference.com/browse/bandwagon
The bandwagon effect literally means jump on the wagon filled with band members of circus clowns. Then one day a ring master named Dan Rice used the phrase jump on the bandwagon because whatever complaint the circus clown had the other clown followed. So there for the bandwagon effect is just when any persuasive element being advertised or shown is capable of persuading any body to join with that movement.
Bandwagon advertising is when you get a large group of companies all advertising through the same medium. A good example would be Google's AdWords which has enticed many Internet advertisers into using Google exclusively for their online marketing. If you were to advertise to create a bandwagon, then you would be working on forming a popular opinion to the masses that would virally create a domino effect in belief or action through your advertising campaign…