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The Pepsi Harrier Jet case. In a 1995 TV commercial Pepsi offered a Harrier jet as a reward for its Pepsi points customer give away. The ad said that the jet could be obtained for 7 million points. While the main method of obtaining Pepsi points was to drink Pepsi and redeem points from bottle caps, the company also allowed points to be purchased for ten cents each. John Leonard decided he was going to get that Harrier Jet.

The normal cost to obtain a Harrier jet was more than $23 million dollars. If Leonard bought all the points he would have needed to redeem for the jet it would cost him just $700,000. After raising money from friends and family, Leonard bought 7 million Pepsi points.

Attempting to enforce what he thought was a valid law of contract, he sent the 7 million points he had purchased, as well as 15 Points he had obtained from other means, and an order form on which he demanded that Pepsi supply him with a Harrier jet.

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12y ago

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