Communication which flows from the superiors to subordinates is known as downward communication. In an organization structure, the superiors utilize their abilities to attain the desired targets which mean that they may be engaged in issuing commands, directions and policy directives to the persons working under them (at lower levels). Under downward communication, the superiors anticipate instant recital of a job that's why it is highly directive.
Downward communication can be defined as, "Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important (mission) and what is valued (policies)."
Some examples of downward communication include notice, circulars, instructions, orders, letters, memos, bulletins, handbooks, annual reports, loudspeaker announcements and group meetings. Communication from superior to subordinate can be face to face as well as through written memorandums, orders, job descriptions etc.
The authority line flows from the top to the bottom according to the organizational structure (hierarchy). It is needed to get things done, to prepare for changes, to deject lack of understanding and doubt; and to allow the organizational members to develop feeling of pride of being well-informed about all organizational matters. The other elements of downward communication include: -
- Directions to carry out a specific task.
- Job instructions.
- Information intended to create understanding of the task and its relation to other organizational tasks.
- Job principle.
Giving orders.
The definition of downward communication is passing on of information from the top to the bottom. This is the mode of communication in most organizations.
Problems in downward communication includes slow feedback, lower morale, and distorted information. Interpretation problems can also occur due to downward communication.
downward communication
Downward communication is the transfer of information from their seniors to subordinates or in other words it is the receiving of order from senior once.BY : UMAR NAWAZ
Downward communication is very important for organizations. Managment needs to communicate with employees for training and accomplishing objectives.
Upward, downward and lateral
Effective downward communication will help managers meet their goals. When line employees know what they are expected to do, they can work towards meeting their goals.
downward communication takes the form of instructions sent from persons in authority to subordinates. they take the form of instructions and commands
It allows an organisation to be informed about updates. Downward communication would be information passed down from the Management to an employee or supervisor, depending on how the organization is structured.
Downward communication kind of speaks for itself; top-level management produces decisions that are communicated down to tell employees how to perform their job.
downward communication:- communication that flows from one level of a group or organisation to lower level is a downward communication. when we think of manager communicating to their employee's downward type of communication usually used by group leaders and managers to assign their goals, provide instruction, informs their members regarding policies and procedure, point out problem that need attention or solution and offer feedback about performance.
It can be called descending, going down or even decreasing...