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Visits and page views are both important for different reasons.

The visit number is the best way to track total audience for a Web site. The page view number indicates how much those visitors used the site. High page views also mean more ad inventory and more revenue for sites that have advertising.

A related metric is called pages per visit, which divides the page views by the visits. A high pages per visit number indicates that visitors are interacting with the site a lot while a low number may indicate the site is too slow, not relevant to the visitor's interests, provides poor navigation or is unappealing for other reasons.

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Q: What is better a visit or page view?
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