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What is channel distribution?

Updated: 4/28/2022
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11y ago

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Channels of distribution means the units a product goes through, from a manufacturer to a customer. Usually through every channel or unit the product goes through, the cost of the product is raised by the organization as profit to itself.

By zero channels of distribution this means the product goes from the producer- customer directly

By 1 channels of distribution means the product goes from maybe the producer-retailer- customer

By 2 channels of distribution the product goes from producer- agent- retailer- customer

By 3 channels of distribution the product goes from producer- agent- wholesaler- retailer- customer

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