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concentric diversification

Type of diversification where a firm acquires or develops new products or services (closely related to its core business or technology) to enter one or more new markets.

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15y ago

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What are the major advantage and disadvantage of concentric diversification?

what are the major advantage and disadvantage of concentric diversification?


Define Microsoft's level of diversification strategy it is using?

concentric


Which of these is an attractive strategy for a cash cow division?

concentric diversification


The difference between concentric diversification and conglomerate diversification?

Concentric diversification occurs when a firm adds related products or markets. The goal of such diversification is to achieve strategic fit. Strategic fit allows an organization to achieve synergy. In essence, synergy is the ability of two or more parts of an organization to achieve greater total effectiveness together than would be experienced if the efforts of the independent parts were summed. Conglomerate diversification occurs when a firm diversifies into areas that are unrelated to its current line of business. Synergy may result through the application of management expertise or financial resources, but the primary purpose of conglomerate diversification is improved profitability of the acquiring firm. Little, if any, concern is given to achieving marketing or production synergy with conglomerate diversification.


Difference between concentric and conglomerate diversification?

Concentric diversification occurs when a firm adds related products or markets. The goal of such diversification is to achieve strategic fit. Strategic fit allows an organization to achieve synergy. In essence, synergy is the ability of two or more parts of an organization to achieve greater total effectiveness together than would be experienced if the efforts of the independent parts were summed. Conglomerate diversification occurs when a firm diversifies into areas that are unrelated to its current line of business. Synergy may result through the application of management expertise or financial resources, but the primary purpose of conglomerate diversification is improved profitability of the acquiring firm. Little, if any, concern is given to achieving marketing or production synergy with conglomerate diversification.


Is flexion eccentric or concentric?

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What is difference between concentric reducer and concentric swage?

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