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Experiential marketing is a branding concept that brings together elements of logic, emotion, and general thought processes to connect with the customers. Experiential marketing's goal is to establish a connection with the customer in a way that will allow them to respond to the product, based on their emotional aspect. Learn more about ways of connecting with customers through color with this article: The Science of Color - How Colors Affect Marketing Initiatives http://www.incitrio.com/blog/2013/05/07/the-science-of-color---how-colors-affect-marketing-initiatives/

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