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Modern trade as opposed to traditionnal retail shops refers to a full range of sale methods based on marketing techniques: for instance in self-service shops you have no more sales attendants behind a counter;now the customer can touch the articles.The more expensive goods will be ready at hand whereas you'll have to bend to reach good with less added value for the store.A few articles will be offered at rock bottom prices with much publicity in order to attract as many customers as possible.The display of goods is very important and needs an elaborate know-how.

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15y ago

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