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What is Issue Priority Matrix?

Updated: 10/24/2021
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6y ago

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The Issues Priority Matrix is a way to identify and analyze developments in the external environment. Managers can use it to decide which environmental trends should be merely scanned (low priority) and which should be monitored as strategic factors (high priority).

Steps to Building the Issues Priority Matrix:

* Identify likely trends emerging in societal and task environments * ** Strategic environmental issues - important trends that determine what the industry will look like in the future * Assess probability (low-medium-high scale) of these trends occurring * Ascertain impact (low-medium-high scale) of these trends on the corporation External strategic factors are the key environmental trends judged to have both a medium to high probability of occurrence and impact.

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Jolie Roob

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