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It is marketing when a responsibility becomes necessary. The pharmaceutical and food industry are industries that have to take extra care when marketing due to possible health issues with consumers. An example of a target market that many believe has been abused and irresponsible would be children's snacks and cereals that are high in sugar and preservatives known for unhealthy lifestyles being marketed to children in between kids programming.
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Why is socially responsible target marketing important?
why is socially responsible target marketing is important
Socially responsible target marketing?
aiming at or directing your marketing efforts towards specific people in a way that does not conteravene the morally acceptable standards for the general society
Duties and responsibilities of a marketing officer?
Marketing executives are responsible for devising marketing campaigns that are beneficial to the organization. They do this based on researching their target audience.
What is non socially responsible?
socially irrespondible
How ZENN motor company is following the principles of socially responsible marketing?
Zenn's marketing is socially responsible and sustainable. If you examine the entire organization you will find sustainablitlity and social responsibility. They looked at the situation and saw that consumers had a need that wasn't being met. They developed a products that exceeded expactations; thereby creating a mutual value between the brand and the consumer. Boom!
Between being ethical and being socially responsible?
There is a huge difference between being ethical and being socially responsible. You do not need to be ethical to be socially responsible for example.
What would a socially responsible company use?
Socially responsible companies use renewable resources.
What Corporations are not socially responsible?
There are many corporations that may not be socially responsible for a moment. Wells Fargo and other banking institutions wasn't socially responsible when they mismanaged mortgages in 2008.
What has the author Minette E Drumwright written?
Minette E Drumwright has written: 'Social alliances' -- subject- s -: Nonprofit organizations, Social marketing, Marketing 'Socially responsible organizational buying' -- subject- s -: Marketing, Management, Industrial procurement, Purchasing
What is the function of the marketing department?
The marketing department is responsible for ensuring that advertisements and campaigns encourage customers to purchase the company's products or services. Managers do this by researching their target market and determining what their target audience likes.
What are some of the socially responsible corporations out there?
Some of the socially responsible corporations out there include IBM, Intel Corp., Scotiabank, Puma and Direct Energy. Other Canadian socially responsible corporations are Honda, CIBC and the Bank of Montreal.
What does it mean to be a socially responsible consumer?
it means to be socialy responsible
