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Because the value of a business is largely driven by financial performance, it's important to have generally accepted accounting standards that all companies follow. Without them, each company could report their performance differently, and it would be nearly impossible to compare them to each other. Companies are allowed to show pro-forma results that apply non-standard accounting principles if they feel it's necessary to tell the story around their performance, but these are a 2nd set in addition to the standard principles which are required.

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Chris Hawkins

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4y ago

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