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Financial objectives answer the basic questions about the planned marketing activities, such as "Where are we going?", "How long will it take to get there?" or "How much will it cost?"
Examples might look like this:
- Achieve a 25% return on capital employed by December 2011
- Gain 20% of the market for baseball bats by September 2015
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What is the objective of operational planning?
The purpose of the Operational Plan is to provide organisation personnel with a clear picture of their tasks and responsibilities in line with the goals and objectives contained within the Strategic Plan. Basically, the Operational Plan is a plan for the implementation of strategies contained within the Strategic Plan. It is a management tool that facilitates the co-ordination of the organisation's resources (human, financial and physical) so that goals and objectives in the strategic plan can be achieved.
What are the Objectives of financial institutions?
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What is the difference between financial objectives and strategic objectives?
Any objective that is market based is strategic objective. Any objective that can be derived from financial statements is financial objective.
Functions and objectives of international financial management?
functions of financial management
How does the marketing mix help a business to achieve its aims and objectives?
Marketing strategy questionnaire with answers
Difference between marketing plan and marketing strategy?
View the marketing plan as a set of objectives. View the marketing strategies as the 'road map' to achieving the objectives. View marketing tactics as the steps to take in implementing the strategies.
Marketiing plan for a business plan?
Marketing Plan is very imprtant part of business plan. Normally Marketing plan section discusses marketing objectives, marketing campaigns and marketing budegets. Expert Business Plan Writers @ www.bimginc.com
What is an explanation of Strategic marketing planning?
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you'll use to achieve those objectives, who is responsible for those metrics, and by when you'll be achieving those goals.
A written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives?
marketing plan
Research objectives in marketing research?
The research objectives in a marketing research is to evaluate a market and collect information on it. This allows a company to gain insight into the market being researched and construct a plan on how to approach it.
What is the difference between a business plan and a budget?
A business plan is an overall look at a business that lists areas like product overview, marketing plan, action plan and it includes financial history (if any) and financial predictions; there fore a budget. So in terms of comparing these two in the same context, a budget is a subcategory of a business plan. when talking in general, a business plan gives a comprehensive look at a company and it's objectives, while a budget shows financial planning.
What are the objectives of marketing mix?
the objectives of the marketing mix is to excrete
What is a marketing plan?
A marketing plan is a plan of action for a company to market it's service and products. A marketing plan will include a summary of objectives and goals, situational analysis, and other vital statistical information to make a case and display company weaknesses and strengths in a market.A marketing plan is a strategy that is developed by a business to help promote them, their product or their services.
Marketing plan for a consumer product Explain with the help of marketing plan process?
The marketing plan is a relatively lengthy detailed process performed by the marketing manger. A popular model is the SOSTAC approach - Situation analysis, Objectives, Strategy, Tactics, Actions and Controls. The marketing plan answers the questions: Where are we now? Where do we want to go? How do we get there? What actions do we need to take? How will we know we've arrived?
What is a market objective?
Meeting marketing objectives should lead to sales. (If not, you need to set different marketing objectives.) They should: * be clear * be measurable, and * have a stated time frame for achievement. Examples of marketing objectives follow: * Increase product awareness among the target audience by 30 percent in one year. * Inform target audience about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year. * Decrease or remove potential customers' resistance to buying our product, leading to a 20 percent increase in sales that are closed in six months or less. If you have multiple objectives, make sure they are consistent and not in conflict with each other. Also, be sure that the remainder of your marketing plan components - the marketing strategy, budget, action programs, controls and measures - support your marketing objectives. Setting your marketing objectives and finalizing the remaining components of your marketing plan may serve as a reality check: Do you have the resources necessary to accomplish your objectives? The marketing strategy section of your plan outlines your game plan to achieve your marketing objectives. It is, essentially, the heart of the marketing plan. The marketing strategy section should include information about: * Product - your product(s)and services * Price - what you will charge customers for products and services * Promotion - how you will promote or create awareness of your product in the marketplace * Place (distribution) - how you will bring your product(s) together with your customers. These are the "4Ps of marketing": * Product * Price * Promotion * Place (distribution)
Why are aims and objectives important to a business?
Aims and objectives are important to a business because it gives them a 'sense of direction'- in other words, it shows a business what its goals are and what the business wants to do. There are different types of objectives businesses have and range from corporate objectives that focus on what the business wants to achieve as a whole. Financial objectives that show a business what financial position a firm aims to be in. Other objectives include marketing objectives and HR objectives.
What is a tactical plan?
A tactical plan is the steps that are needed to achieve goals that are defined in a strategic plan. It puts forth the short-term tactics that are to be used in implementing and achieving marketing objectives.
