They are high volume operators that would sell to a number of different destinations.
1. domestic tour operator 2. incoming tour operator 3. specialist tour operator 4. mass market tour operator
1. domestic tour operator 2. incoming tour operator 3. specialist tour operator 4. mass market tour operator
A mas market tour operator will create thousands of holidays the same, i.e you buy whats on the shelf, however a specialist tour operator will put your holiday package together for you, with what you want
A mass market tour operator is a tour operator such as Thomas Cook or Thomsons who deal with just about any type of holiday. They put together packages to suit everyones needs whether its a wild 2 weeks in party central Ibiza or a romantic weekend get away in the city of love - Paris. They cater for just about everything. A mass market tour operator supplies their customers with accommodation, transfers, transport and extra services.
mass market specialist (aka niche market) activity and special interests independent1. independent tour operator 2. Travel agency 3. In house operators 4. Travel clubs and Incentive houses
A domestic tour operator is a tour operator that organises tours in their own country, as opposed to an international tour operator who brings people for tours to other countries.
mass market specialist (aka niche market) activity and special interests independent1. independent tour operator 2. Travel agency 3. In house operators 4. Travel clubs and Incentive houses
a specialist tour operator is different to a mass market tour operator which puts together packages with a combination of accommodation, travel and sometimes transfers. a specialist operator is more flexible for the customer to be able to do what they want to do, they specialise and cater to the tourists interests.. eg. cycling holidays, trekking. they also ( sometimes) have few clients than mass operators and due to catering and tailor making the holiday, they can charge higher prices.
a specialist tour operator is different to a mass market tour operator which puts together packages with a combination of accommodation, travel and sometimes transfers. a specialist operator is more flexible for the customer to be able to do what they want to do, they specialise and cater to the tourists interests.. eg. cycling holidays, trekking. they also ( sometimes) have few clients than mass operators and due to catering and tailor making the holiday, they can charge higher prices.
domestic tour operator incoming tour operator outbound tour operator speacialist tour operator
They can 'funnel' business into their assets.
Thomas Cook or Thomson's