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University of Oregon Green

for sp ot color: use PANTONE 3425

4-color process : C100 M0 Y78 K42

Web: R0 G79 B39

Hex: 004F27

university of Oregon Yellow

for sp ot color: use PANTONE 109 or Pantone 108

4-color process : C0 M10 Y95 K0

Web: R255 G204 B0

Hex: FFcc00

Improving legibility and increasing functionality were primary objectives in the design of

the University of Oregon's new mark. Melior, a square-serif font, was selected to create a

harmonious relationship with the Oregon O logo. A sans-serif typeface, Akzidenz Grotesk,

was also specified to extend functionality. Translated from German as "sans-serif trade

type," the varied weights of Akzidenz Grotesk make it an excellent choice for many

applications.

Melior and Akzidenz Grotesk-

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