What is the pms number for the blue in the facebook logo?

Answer 1

The short answer is that there is no corresponding PMS color. Color in business is intellectual property. Most corporate colors have their own specific colors which are, in fact, trademarked. If Facebook used a PMS color, they would be liable to pay Pantone for the use, I'm an Ink Technician, not a lawyer, so don't ask me how that plays out in court. Facebook's blue color is as identifiable as the lower-case "F", and I'm sure anyone contracted to do print work for them has "Facebook blue" or "Match Blue" written on the job order.

The closest PMS color in my book is 2727. I would probably decrease the white to about half of what you'd use to get the 2727.

Hope that helps.