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What is the problem of ethnocentrism?

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Wiki User
10/30/2008

Ethnocentrism leads us to make false assumptions about cultural differences. We are ethnocentric when we use our cultural norms to make generalizations about other peoples' cultures and customs. Such generalizations -- often made without a conscious awareness that we've used our culture as a universal yardstick -- can be way off base and cause us to misjudge other peoples. Ethnocentrism also distorts communication between human beings.