answersLogoWhite

0

When there is a resulting effect of an act on some other business, be it good or bad; we call it as rub-off effect.

Example: If Promotion efforts of an umbrella brand lead to increased visibility and sales of it's sub-brand. We can call the promotional efforts to have a rub-off effect on the sub-brands.

Thanks,

ks

User Avatar

Wiki User

11y ago

What else can I help you with?