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It's a chance to determine what are the key points of interest of the other negotiating party. What do they value and how can you give them what they value most, while maintianing or receiving what you value most in return. In negotiaitinos involving many issues, the parites often seek to find what issues each camp may be flexible on, and what issues are firm and unyeilding. This allows for a compromise to be made and a resolution to be reached.

Best negotiations are those that do not cut up a pie, but enlarge it.

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Q: What is the significance of negotiation?
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