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In the 1970s and 1980s, a series of commercials was run for Reese's Peanut Butter Cups featuring situations in which two people, one eating peanut butter and one eating chocolate, collided. One person would exclaim, "You got your peanut butter in my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!".[6] They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together."

In the 1990s, the product's slogan was: "There's no wrong way to eat a Reese's."[7] The current slogan, introduced in the mid-2000s, is: "Perfect."

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en.wikipedia.org/wiki/Reese%27s_Peanut_Butter_Cups#Marketing_and_advertising

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