Up until 2002, Think Different was their marketing slogan. Their current marketing slogan is Apple Switch.
A brand marketing slogan is not an internal motto, however.
"The internet in your pocket."
"Touching is believing."
"hello."
"iPhone Apple reinvents the phone."
"Say Hello to iPhone."
iPhone 3G:"The iPhone you've been waiting for."
"The first phone to beat the iPhone."
"Twice as fast, for half the price."
"The most advanced mobile OS. Now even more advanced."
"New features, new price."
iPhone 3GS:
"The fastest, most powerful iPhone yet." (2009)
"More to love, less to pay."(2010)
iPhone 4:
"This changes everything..again" (2010-11 tbc).
iPhone 4S:
"The most amazing iPhone yet." (2011)
Don't ask what it can do for you, but rather what can you do for it.
Add a new Mac to your Mac
"There's an app for that."
The motto of Rogue - company - is 'i am Rogue'.
The motto of Rogue - company - is 'are you?'.
The motto of ANTEL is 'The Uruguayans' telecommunications company'.
The motto of Abuja Investments Company is 'Building Global Business Partnerships'.
Hamps
The motto of Rogue - company - is 'i am Rogue'.
The motto of Rogue - company - is 'are you?'.
Apple Springs Independent School District's motto is 'Where Character Counts'.
"Think Different"
The motto of BIOBASE - company - is 'Biology explained'.
The motto of Norman - company - is 'Proactive IT security'.
TTX Company's motto is 'Forward thinking'.
The motto of Recruit - company - is 'Follow Your Heart'.
Eastwood Company's motto is 'Repair, Restore, Revive'.
Blastbeat - company -'s motto is 'The Music Business Game'.
SAPO - company -'s motto is 'Viva a assapar'.
Eppendorf - company -'s motto is 'In Touch with Life'.