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Ford Motor Company made cars more affordable starting in 1908 when Henry Ford started producing the Model T on and assembly line instead of them being hand built. In 1909 the Model T sold for $850 and by 1913 the price had dropped to $550. In 1915 it dropped again to $440 due to Ford perfecting the assembly line method of building the car. By the 1920s, the price had fallen to $260 because of increasing efficiencies of assembly line technique and volume.
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