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advertising techniques
persuade
persuade the audience to buy something.
plain-folks appeal.
A persuasive advertising technique that appeals to people's tendency to like and trust people who they think are "just like me," a "plain folk," or an "ordinary Jane/Joe."
"Plain folks" is a noun phrase. It refers to ordinary or average people in society.
Andrew Plain's birth name is Andrew Keith Plain.
Plain-folks advertisements typically feature ordinary, everyday people as the main characters. These ads aim to connect with the audience by portraying relatable individuals in familiar settings, emphasizing a sense of authenticity and down-to-earth appeal.
The plain folks appeal is used in propaganda writing. It is used as an attempt to persuade readers to think or do something because the mass of ordinary people think or do it. Ex. I am just a poor country boy, so you can trust me. Ex. I am just a humble citizen of this state who wants to make a difference. You're trying to be "of the audience". You're trying to persuade the audience in a way so they will trust you.
Just Plain Folks - 1916 was released on: USA: 20 January 1916
Just Plain Folks - 1918 was released on: USA: 26 October 1918
Just Plain Folks - 1936 was released on: USA: 13 March 1936