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The term "Crackerjack" actually refers to Navy Crackerjacks, or the Enlisted Service Dress Blue uniforms worn by enlisted sailors below the rank of E-7.

Though the term "Crackerjack" is also deemed as a term referring to excellence, the association with sailors began when the Cracker Jack company (candy popcorn) introduced their mascots "Sailor Jack and his dog, Bingo" on their boxes. The were first shown on boxes in 1918

Sailor Jack is shown, even today, on Cracker Jack boxes wearing the definitive dress blue uniform synonymous with U.S. Sailors. Forget Marine dress blues - Crackerjacks are the single, most identifiable uniforms on the planet (and great for getting dates as well).

During the late 70's, there was an experiment that temporarily got rid of crackerjacks for a period, in favor of a uniform similar to what officers and chiefs wore. In the end, there was a lot of opposition, and when Reagan became President, traditional crackerjacks were reinstated. I still remember having to go to the base uniform shop to buy mine before leaving boot camp for Submarine School because they weren't yet being issued as standard uniforms yet.

It was well worth it.

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14y ago

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