Serif fonts tend to look more professional, or at least "older" than do sans serif fonts. Just look at the difference between Times New Roman and Comic Sans MS--which would you expect to see on a research paper, and which on a fan site?
Serif typefaces are often used in print materials like books and newspapers because the serifs help guide the eye horizontally, making long passages of text easier to read. They are also seen as more traditional and formal, which can give a design a classic or authoritative feel.
Sans serifs read quicker and are the best choice for wayfinding signs, although they are also found on various print media. Serif typefaces have a stronger, more impactful appearance for applications.
I have been told that it makes reading an easier task for the eye, I found either style is the same... for me. There is a link below of an article discussing this question.
is it serif? In typography, a serif /ˈsɛrɪf/ is a small line attached to the end of a stroke in a letter or symbol. A typeface with serifs is called a serif typeface (or serifed typeface). A typeface without serifs is called sans serif or sans-serif, from the French sans, meaning "without."-google, wikipedia the free
That typeface feature is known as a serif. Serifs are the small decorative lines or extensions that appear on the ends of letters in certain typefaces.
Brioso Pro typeface is classified as a transitional serif typeface. It combines elements of both old-style and modern serif typefaces, making it versatile for various design applications. It is known for its elegant and readable characteristics.
Cambria is a serif typeface designed for use as body text in printed documents. It was designed by Jelle Bosma for Microsoft and is available in many applications, including Microsoft Word and Google Docs.
Any letter that can be formed using a single stroke, as in the letter "I", "u""j""s" etc
The typeface used in "Leave it to Beaver" is a variation of the Clarendon typeface. It features a traditional, serif-style design that was commonly used in print media during the time the show aired in the late 1950s and early 1960s.
sans-serif typeface family under the Microsoft ClearType Font Collection.
Serif type-faces
The Frutiger family of typefaces is the designated sans serif typeface for the university. The boldness of the letterforms complements Caslon 540
Times New Roman is NOT CORRECT! Times New Roman is clearly a serifed typeface, whereas the ASPCA uses a Sans Serif typeface.
I am no font expert but i believe it is because the serif's help move the eye along the line allowing for faster and easier reading.
Ray William Johnson uses the font Helvetica Neue for his logo and branding. It is a popular and modern sans-serif typeface that is clean and easily readable.