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The Borden Dairy company introduced Elmer's Glue All in 1947. It had been marketing a line of glue called 'Cascorez', made from milk products. -The new glue was entirely synthetic, but sales were slow until they introduced 'Elmer the Bull' , husband of their long time mascot, 'Elsie the Cow'. Since then Elmer has represented all of Borden Chemical's glues.

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12y ago

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