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ترمز إلى "إدارة الأعمال" بشكل عام. إدارة الأعمال هي مجال دراسي ومجموعة من الممارسات التي تهدف إلى تنظيم وإدارة الأعمال والمؤسسات بفعالية. يشمل هذا المجال مجموعة واسعة من الجوانب مثل التخطيط الاستراتيجي، وإدارة الموارد البشرية، والتسويق، وإدارة العمليات، والمالية، والابتكار، والقيادة.
تهدف إدارة الأعمال إلى تحقيق الأهداف وزيادة الربحية والنجاح المستدام للمؤسسة أو الشركة. يعتمد نجاح إدارة الأعمال على اتخاذ قرارات استراتيجية ذكية وفعالة وتنفيذها بشكل جيد.
غفران صباح
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