target consumers for an a la carte menu are people who go to a sit-down restaurant and order off the menu
"a la carte" means "on the menu" in french.
Sample A La Carte MenuSample A La Carte Menu from gordonramsay.com: http://www.gordonramsay.com/internationalrestaurants/static/pdf/Restaurant_GR_NYC_a_la_carte_menu.pdf
À la carte is a French word meaning "according to the menu" or "from the menu." If you are to dine a la carte, it means you are ordering from the menu in your preference rather than a fixed meal service.
The Map menu
It is a menu for desserts and sweets.
An a la carte menu is a menu in which food items are offeredindividually, rather than as part of set meals. This allows acustomer to build their own meal, choosing only the items theydesire.Most restaurants offer a full menu, and an a la carte menu as anadditional option, however there are restaurants that offer only ala carte choices.In some cases, the a la carte menu is referred to as a sides menu or an menu.
"A la carte" literally means "from the card" - ordering from a menu.
The types of menus at a restaurant can be: a static menu, a cycle menu, a market menu, a hybrid menu, an à la carte menu, semi à la carte menu and a table d'hote menu.
Try this: http://pagesperso-orange.fr/auxbonnesjoues/images/restaurant_Aux_Bonne_Joues_Les_formules.pdf
A la carte simply means 'from the menu'. So, if you dine a la carte, you are ordering from a menu, to your personal preference, rather than accepting a fixed-meal service in which you have no personal choice of meals.
A la carte means to order individual items from the menu, as opposed to ordering a set meal.