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Who decided to make the cereal box square and why did they choose a square?
Wiki User
∙ 10y ago
The cereal pioneers decided that the cereal box would be square. Cereal has its origins in the oatmeal industry. George Hoyt was one of the first inventors to create the idea of storing the wheat of his cereal in a box. He decided on the square box because it kept the cereal fresh and it was easily stored. When General Mills first began to market their own cereal, Hoyt's methods became more popularized. By the time of the second World War, the cereal boom began as the rationing of meat took its toll. Cereal boxes have remained square since their inception because of these continuing important reasons.
Wiki User
∙ 10y ago
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