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the people who buy and sell stocks give "bid" and "ask" prices for the stocks that they are buying or selling.when the ask price of some one selling and the bid of some one selling meet, that is the price of the stock.when they don't meet either the seller must give in to the buyer and go lower or the buyer give in to the seller and go higher. If the sellers are pessimistic about the market and keep selling for cheap then the price goes down. And if the buyers are optimistic and buy higher it will go up.

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Q: Who decides when a stock goes up or down?
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