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I don't subscribe to best or best practice anymore since what is best for one may not be for another. What is best practice is only based on what you can make work. If you are a SMB that means something different than if you are Fortune 25.

When it comes to models it also factors in what can be done within the tools you have or can afford. Most of my clients learn the value of bending what is best to what they can do with what they have and can afford. That is what's best.

You can look at the link of search results if you really need a specific ________ model that resonates for you..

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Q: Who developed The best known product portfolio planning method?
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