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Who founded Continental Bread company?

Updated: 12/16/2022
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Continental Baking Company was founded as the Ward Baking Company in New York City in 1849. In 1921 William Ward, grandson of the company's founder, formed United Bakeries, which was renamed Continental Baking in 1925. In 1924 Continental Baking acquired the Wagner Baking Company of Detroit, and in 1925 Continental Baking bought Taggart Baking, the maker of Wonder bread, and was at that time the largest bakery in the United States. Source: Lehman Brothers Collection In 1995, Interstate Brands Corporation acquired the Continental Baking Company, and the “Remember the Wonder” ad campaign reminded consumers that Wonder Bread, one of the nation’s softest, freshest, most fun bread products, is also nutritious. Source: Wonder Bread In early January 1995, the company announced an agreement to buy one of its primary competitors, the Continental Baking Company, for $330 million and 16.9 million shares of Interstate stock. Continental, owned by Ralston Purina, produced the widely popular lines of Wonder and Wonder Lite breads, as well as the snack cakes, donuts, pies, muffins, and cookies marketed under the Hostess name. As Continental's plants were located in parts of the country not yet tapped by Interstate, the company could look forward to becoming a greater national presence. Source: Answers.com

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