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When Time magazine first debuted in 1923, it was unique: perhaps the first mass-appeal weekly news magazine. The owners were conservative Republicans, and the magazine leaned in that direction to some degree, but there was a great interest in news and analysis, and Time provided it, in addition to interesting cover stories featuring major news-makers. Back then, Time's readership was probably middle and upper-class people from the age of 25 up. But as with many magazines, the audience got older, and Time went through several changes of style (and ownership) over the years. These days, Time is no longer conservative or Republican (nor is it liberal and Democratic). It is a mainstream news magazine, known for being generally objective, and it has an active website and excellent archives (great for researchers-- everything from 1923 onward has been digitized). The typical print magazine reader is in his or her 50s or even 60s, but the online readers are younger. Time is read by students, as well as by people who are interested in getting some new insights and perspectives on current stories.

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