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Cost of goods sold may have been higher than expected or sales prices may have been lower than expected. Remember the Gross margin is sales less cost of goods sold. Say $100-$50=$50 gross margin (50%). If they only sell for $90 instead of $100 the margin would be $90-$50=$40. Or if costs were higher you might have ended up with $100-$60=$40. Either one would reduce the gross margin.

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Q: Why a business may not ahieve its targeted gross margin?
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Related questions

How are contribution margin and gross margin used for decision-making and measurement?

investment, financial markets, business accounting


What is gm percentage?

Gross Margin % which is calculated as Gross Margin / Sales


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Last Twelve Months Gross Margin


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Gross Profit/Net Sales = Gross Profit Margin.


What is the difference between gross margin and profit margin?

Gross Margin = (Gross Profit/Sales)*100 Gross Profit = Sales - Cost of Sales Or in words, the Gross Margin is an expression of the Gross Profit as a percentage of Sales, where the Gross Profit is Sales minus the Cost of Sales.


What are the effects of a decrease in net profit margin?

A decrease in net profit margin means that the business is spending a lot of money on its expenses. The business may still have a high gross income.


What is the difference of gross profit and gross margin?

Gross profit is the amount of profit in dollars...gross margin is the % profit to expenses


How do you calculate gross margin ratio?

gross margin ratio is calculated as >GROSS PROFIT/NET SALES


What is the difference between net and gross margin?

Gross margin is Gross income as a percentage of revenue. Net Margin is net income as a percentage of revenue.


How do you calculate sales using COGS and gross margin?

Yes. COGS is the difference between Sales and Gross Margin. If your gross margin is 40%, then your COGS is 60% (100% - 40%). So, if your Sales are 1,000 and you have a 40% Gross Margin, your COGS = 600 (1,000 x 60%) or (1,000 - 400).


What is the difference between gross margin and gross profit?

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What affects gross margin?

The Gross Margin, also known as the Gross Profit Margin, is an expression of the Gross Profit as a percentage of the Revenue. It is calculated using the following: Gross Profit Margin = Gross Profit/Revenue*100 Looking at the input variables of the equation, it is clear that the factors that would affect the Gross Profit Margin would be the Gross Profit and the Revenue. What affects Gross Profit and Revenue would be an endless topic of it's own.