Why are watches adjusted to ten past ten in any advertisement?

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Many years ago they were set at 12.00 o'clock but someone realised that ten minutes to ten looks like a smiling face and thus more customer friendly. Watches and clocks for sale have been so set ever since.

The symmetry of the hands of the watchface makes for a subconciously pleasing effect.

Also when many watches are displayed they are all at the same time to look neat and uniform. So it's become an industry standard.
  • 1 month ago
 Source(s): Once you just set the time, showing ten past ten, notice the needles displaying 'V' that stands for 'victory'! Even a hand showing two fingers 'V' indicate's the one to be lucky n the winner.
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