Why cant you buy Flex Shampoo in a store?

Answer 1

Hi well you CAN still Buy FLEX shampoo!!!, although not all variety's. they still make the "normal to dry shampoo", and conditioner and the "extra body shampoo", and conditioner. you can buy FLEX shampoo at the "99 CENTS ONLY STORES" as well as the Hispanic store called "TRESIERRAS SUPERMARKET". its the same old formula same smell you remember and cheap in price! by the way i am replying from the Southern California area ventura county area.

Back in the 70's and 80's, Flex Shampoo was number one. I used it for years. They had shampoo for dry, normal, or oily hair. It was competively priced, and by my estimation, was one of the most popular and cost-effective shampoo's in the market. Annual sales had to have been in the millions. Then came the big change. Evidently, Revlon switched advertising and marketing companys, and some rocket scientist at that company decided to do a packaging makeover. The product was repackaged to look like all of the other glitzy and more expensive shampoos, making it nearly impossible for customers like me to find the familiar Flex bottle, and overnight, sales dropped like a rock. By the time Revlon realized what was happening, faithful users like me had given up trying to find the newly disguised Flex shampoo, and went to another brand, or brands. Revlon eventually went back to the original package, but by then the mystique was gone. Flex went from being a first-rate product to an also-ran, then to oblivion. The rise and fall of Flex shampoo is probably the greatest lesson in dumb marketing that has ever been proven. The Flex shampoo case study should be the example for all marketing classes. In the American culture, change, for the sake of change, isn't change at all; It's confusing and frustrating for the customer, and they make the marketer pay dearly for his or her stupidity. Dumb, dumb, dumb, dumb.