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Coke made these investments in order to improve its market position. This is being done in three ways. First, the

construction of new bottling plants is helping the company produce a low-cost product. Second, marketing expenditures

are helping the firm gain the product recognition needed for growth. Third, direct investments in facilities

closer to the market are reducing delivery time and eliminating associated expenses.

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Q: Why did coca-cola engage in foreign direct investments in Europe?
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