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Lack of popularity. After the first moon walking, the people interest in lunar missions droped to near zero. The Apollo 13 event attracted attention because of the possibility of a tragedy.

The public interest was so bad that TV stations got complaints from people that prefers to watch reprises of the SitCom "I Love Lucy", than astronauts jumping on the Moon.

"On past evidence, the interest of the relevant public, who tend not to forget that they are a paying public, fades very fast. After Apollo 11, interest in the moon landings fell off sharply. The near disaster of Apollo 13 caused a brief spike of interest, but by Apollo 16 people were calling the television networks to complain that the astronauts were getting in the way of I Love Lucy - indeed, repeats of I Love Lucy."http://www.lrb.co.UK/v28/n18/lanc01_.htmlhttp://www.ralphmag.org/EF/NASA.HTML

"There can be no denying that by the time of Apollo 13 public interest in Apollo had waned. Members of the public are reported to have rung up television channels and complained that re-runs of 'I Love Lucy' were being dropped in favour of live coverage of moon landings. This reaction clearly demonstrated how fickle the American public was regarding their relationship with the Apollo programme. Landing once on the moon was a major event, but once it had been achieved the American consumer wished to turn their interest to other things in the blink of an eye."http://www.content4reprint.com/science/challenging-the-moon-hoax-conspiracy-theory-part-two.htm

To the common people, the sole purpose to the Apollo Missions was to get on the Moon before Sovietic Union.

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