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Why do you think they used hidden camers to promote coke zero to reach there effective way?
Wiki User
∙ 14y ago
hidden-camera video means to show clearly that all kind of people who love coke will purchase one from retailers. This might be also their thinking as that this video is not taken by particular person in front of camera using light sound and with other equipment. Though its promotion they have to show in good quality promotion video, which simply attracts to Coke-Zero consumers. I think similar strategy with viral marketing campaign on the internet appeal to the target market for Diet Coke Plus.
Wiki User
∙ 11y ago
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