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The very premise of this question is that profit maximization is not an appropriate goal. However, this assumes that profits exist in a vacuum, that somehow profits exist outside of people and goods and services they create. A business produces and sells goods and services that satisfy a society's needs. In a free society, the way to profit from this is to continuously listen to and address your customers' needs. Therefore, maximizing your profits is in fact an appropriate goal, as it ensures you will address the specific needs of a certain group of people. Profit maximization is therefore an appropriate goal. The ways in which someone achieves that, however, can sometimes be inappropriate, such as bribing government to enact laws favoring your business to keep out competitors.

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โˆ™ 2006-04-08 13:23:13
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Q: Why is profit maximizing by itself an inappropriate goal?
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