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Why is the Football World Cup the biggest sporting event in the world?

Updated: 8/17/2019

Wiki User

∙ 14y ago

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Football is a game that has universal appeal, invented by the English, that can unite and divide loyalties like no other - more than was ever envisioned. Thus, with the advent of live TV coverage, it has become hugely marketable. The fact it is the most popular single sport in the world doesn't hurt either.

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