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Why is the ING lion orange?

Updated: 9/15/2023
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13y ago

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Orange is the national colour of the Netherlands.

The ING website has some great information on the history of the company along with all acquisitions. There is no mention of the reason the lion in the ING logo is orange. I think it's a color that pops and just a real smart marketing design. They have built a pile of advertisements around the orange color scheme and it seems to work for them. I really like their commercials.

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Q: Why is the ING lion orange?
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