Why is the slogan for midas you use the midas touch?

Because in Greek mythology King Midas of Phrygia wished to Apollo( the god of the sun ) to be given the gift of a golden touch. His wish was granted but to his own dismay he soon found out the couldn't eat or drink. Then he touched his daughter which was the last straw he went to an oracle to find out if there was anyway to get rid of this curse. The oracle told him to wash himself in the river Pactolus and that is why there is still gold flakes in the river and in the river bed.

But anyways the Midas touch implies a skill or a trait acquired or learned easily.

Daniel Moreland 2/8/2010