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Nike deal corners and Carey hit Roo Boy is formally dead. Nike quietly ended its commercial correlation with footballer Wayne Carey cheap jerseys china when his contract terminated at the end of last year. The end of the CareyNike support deal signals how tough it will be for Carey Inc to rebuild its corporate empire. The man who was once the most bankable player in the AFL has been hit with any slump in earnings in 2003. Then there was the almost $500,000 he at one point would earn in endorsements. This year that will be $100,000 at most the contract he retains to push and appear on Foxtel. His Nike contract was thought to be worth possibly as much as $200,000 a major yethe actualr. A deal he used to have with the Herald Sun to write a weekly column added close to another $100,000. In many years when Carey was King, Various radio and television deals, Like regular performances on Channel Nine's Footy Show, Kicked in other endorsement income Carey earned. and that is all gone now. as for Carey, Losing the Nike commercial relationship the company will continue to give him free Nike products, But no money is remarkable. Carey first signed making use of the sportswear company in 1993 and the "Roo male" messages which Nike ran in the 1990s, Established him as the business's first AFL superstar. The Nike group was the spark for Carey's offfield income to begin soaring. Carey went from a footballer to a brand. "Roo boy" Was to be Australia's version of Air Jordan, A commercial identity based around a sports star that Nike wholesale jerseys from china was able to create using Basketball legend Michael Jordan. Nike spokeswoman Kate Myers said the reasons for not renewing the Carey sponsorship had to do with his decline in profile. "Wayne was taken on as a Melbournebased jogger with a great club, And then other conditions came into the process, mostly his absence last year from the louis vuitton outlet football field, She acknowledged. after Carey became the human headline almost 12 months ago, Following facts of his affair with teammate Anthony Stevens' wife and subsequent split with the Kangaroos, It was always talked about that Nike might use a morality clause in its contract to terminate the deal. As it proved, Nike just let the contract drift to its natural realization. The Carey story is a salient lesson might yet also be learnt by Shane Warne in how offfield behaviour is the wildcard in even the bestmade plans by athletes to reap rich rewards from their trade. Lynne Anderson, Managing director of SComm aussie, A company popular to advise companies on sports sponsorship issues, Says Carey would need to have a blistering season with the Crows this year to become bankable again. "Whether we like it or not, people love sports heroes, So in that way prowess on the field counts a lot. while, there's a line to be drawn on athlete behaviour which sponsors are always wary about, She understood. "If Carey has a wonderful year, It will go a fair way to winning back a lot of commercial interest, But there is always sceptics, Carey's new leader, Anthony McConville of Macs Sports offers, basically admits that is the commercial strategy. "We haven't pursued any new sponsorship deals. first of all, Wayne is focusing on getting back into football and getting his body right, McConville claimed. "Any marketing thoughts we have would probably come at the end of the season, Even Carey himself seems resigned to the fact that the era of the superrich AFL player could be over as financial reality hits AFL clubs. "I don't think you will find players getting paid astronomical amounts like these days, He told Adelaide radio keep away from. M71380