Love communicating with others? Love writing and learning about new media? Then you may want to consider a career in public relations. Public relations deals with maintaining public image and reputation for high-profile individuals, businesses and organizations. It is often defined as managing communication between an organization and its publics. Public relations builds rapport with employees, investors, customers, and sometimes voters and the general public.
Those in the public relations field work for a variety of clients, including schools, government, corporations, celebrities, sports teams and entertainment companies. They create a variety of tools in their public relations campaigns, including media kits, press releases, brochures, newsletters and annual reports. A press kit includes promotional materials and background information about a client, including fact sheets, photos and media clippings. Public relations professionals also prepare speeches or plan meetings, receptions or personal appearances. Some also promote their client through Talk Shows. With the advances in technology, public relations professionals are also using blogs and social media, such as Twitter and Facebook, to communicate and receive feedback from the public, and directly send messages to target audiences.
A college degree is required to work in the public relations field, with a focus on public relations, communications, marketing and journalism. Courses in advertising, creative writing and sociology are also helpful. It is recommended to start out with an internship to gain valuable training and an idea of what the public relations field is like. Public relations professionals must be able to communicate effectively, work well under pressure and show initiative and good judgment. It’s also important to be outgoing, creative and able to understand people. Excellent writing skills are must, as is the ability to keep current with new technology and be able to learn it quickly.
Salaries for those in the public relations field vary greatly. The average salary is about $50,000 per year, with entry-level employees earning about $28,000 and top earners making close to $90,000. The public relations field is growing rapidly. It is very important for those looking to break into the field to learn about new media, including blogs and social media.
To start a career in consumer public relations, it is advisable to enroll into a community college or private college depending on the funds available. These colleges prepares one on various areas in this field and also provide a volunteer opportunity to work in real time.
Public Relations Journal was created in 1945.
Public relations help a business' image when they are facing controversy. With the right public relations person, the business will not suffer financially.
The public is a very crucial aspect of public relations. Without the public there would be no use for public relations. The PR specialist communicates through public and media and reaches the target audience.
The Edelman company has the largest public relations network in the world. As of June 2013, they have over 4200 employees dedicated to public relations.
To start a career in consumer public relations, it is advisable to enroll into a community college or private college depending on the funds available. These colleges prepares one on various areas in this field and also provide a volunteer opportunity to work in real time.
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To acquire a career in public relations, someone may need a college degree or two. Of course, it depends on where they live and what kind of employment they are trying to get.
Social work, public relations, politics.
Be active, quick and really smart
External relations is a career category that may include a wide spectrum of jobs from public relations to fundraising and even community advocacy. This person is the link between the company and their customers.
Almost any bachelor's degree could be acceptable. Here's more background published by the U.S. Department of Labor: There are no defined standards for entry into a public relations career. A college degree combined with public relations experience, usually gained through an internship, is considered excellent preparation for public relations work; in fact, internships are becoming vital to obtaining employment. The ability to communicate effectively is essential. Many entry-level public relations specialists have a college major in public relations, journalism, advertising, or communication. Some firms seek college graduates who have worked in electronic or print journalism. Other employers seek applicants with demonstrated communication skills and training or experience in a field related to the firm
the soft target of any public relations campaign
Work in the marketing or public relations field as an assistant or manager for about five years to gain the experience and knowledge necessary to become a marketing director. Start at the bottom and work your way to the top of the career field
I think you mean to ask "what is the difference between public relations and employee relations?" In essence, there is not a difference. Employee relations is a specialty, a niche within public relations.
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Some top schools in the US for Public Relations are the University of Southern California, Syracuse University, and the University of Florida. For International Relations, consider Georgetown University, Harvard University, and Stanford University. It's important to research each program's specific curriculum and opportunities to ensure they align with your career goals.